This is already the next level.

While social media and the website help you tell your own story, now your big shots can become news of local, national and, by case, international or galactic interest.

It is fine and natural to brag about your company on your digital platforms (especially when you have a reason to do so), yet praise spoken by a prestigious journalist sounds even better. The trump card of the online press release is that the information spreads much faster and way further. It's like attending a fireworks show. It catches your eye.

Furthermore, the results of a well-made press release will accelerate search engine optimization and it can be a real advantage in the long run.