An updated price list for entrepreneurs who understand that marketing isn’t an expense – it’s an investment.

Just like no two engineering projects are identical, no two marketing campaigns require the same resources. In 2025, the marketing agency landscape is highly diversified. Prices vary widely, and the differences come down to complexity, industry, and—perhaps most importantly—the client’s goals.

If you’re an entrepreneur in Romania with a growing or established business and you’re looking to work with a marketing agency, here’s what kind of costs you should expect.

🧠 Before Asking “How Much Does It Cost?”… Do Your Homework

Before requesting proposals, it’s important to clarify your business needs and objectives. Just as you calculate surface areas, volumes, or pressure levels in engineering, in marketing you need to define:

• What do you want to communicate?
• Who is your target audience?
• What internal resources do you have (photo/video, content creators, dedicated staff)?
• What is your final goal (brand awareness, lead generation, conversions, employer branding, etc.)?

📱 SOCIAL MEDIA MARKETING

Estimated budget: from €900/month

Social media marketing is no longer a trend—it’s a strategic channel for attracting customers, hiring talent, driving sales, and strengthening your brand.

f you’re a B2B entrepreneur looking to grow your visibility within your industry, LinkedIn is the most effective starting point. Professional management of a LinkedIn account starts at €1,000/month, and typically includes:

• Monthly editorial strategy with 4 posts
• Writing and publishing posts
• Profile optimization (personal and company)
• Organic growth of company and personal profiles

If you’re selling directly to consumers—whether it’s products or services—an active presence on Facebook, Instagram sau TikTok is essential. Social media management for B2C starts at 900 EUR/lunăfor a single platform (e.g., Instagram) and may include

• Monthly editorial plan with 8 posts
• Custom photo/video content for campaigns or seasonality
• Content tailored to consumer behavior
• Frequent posts (product highlights, testimonials, behind-the-scenes, promotions)
• Replies to comments and direct messages

As you add more platforms (Facebook, Instagram, TikTok, YouTube), and content is adapted to each one, the budget increases depending on:

• Number of platforms managed
• Posting frequency
• Level of content personalization per platform
• Paid media campaign requirements

If your company already has someone creating visual content (photo, video, graphics), your management costs can be significantly lower—we’ll simply use your existing materials.

📷 If you don’t have this role internally, we collaborate with partner photographers on a subscription basis. Packages start at 600 EUR/month for two monthly on-site photo-video sessions, either at your HQ or on location (e.g., construction site).

In some cases—especially in B2B industries—we can also use supplier or manufacturer assets, where databases of visuals already exist. Everything is adapted to your brand structure and tone.

💻 WEBSITE DESIGN & DEVELOPMENT

Estimated budget: from €3,000 to “sky is the limit”

Your website is the gravitational center of all your marketing efforts. Whether you’re in construction, engineering, or distribution, this is where all potential clients eventually arrive.

Key pricing factors:

• Template-based vs. fully custom design
• Number of pages and level of detail
• Special functionalities (CRM, integrations, catalog, etc.)
• Number of specialists involved

Price ranges:

• Presentation website with template: €3,000 – €15,000 3.000 – 15.000 EUR
• Custom-designed corporate site: €6,000 – €30,000
• Complex B2B enterprise platform: €15,000 – €50,000 15.000 – 50.000 EUR

🔧 Just like in a complex engineering project, building a website involves a team: developer, designer, copywriter, SEO expert, and project manager.

🏗️ REBRANDING

Estimated budget: from €3,000 to “sky is the limit”

A rebrand is not just a new logo. It’s a strategic reconstruction of your company’s identity. You’re shifting perception, repositioning your brand, and aligning your external image with your internal reality.

What a rebranding may include:

• Brand audit and positioning
• Logo, color palette, typography
• Brand manual (brandbook)
• Visual identity applications: helmets, vehicles, signage, packaging, brochures
• Brand voice and messaging
• Internal assets (templates, decks, reports, email formats, etc.)
• Integrated customer experience (website, social media, sales tools, etc.)

Budget estimates:

• Branding manual: 3.000 – 7.000 EUR
• Full company rebrand: 10.000 – 30.000 EUR

⚠️ Rebranding is not an area for improvisation. A logo designed in Canva might look cheap today, but it could cost you far more tomorrow—when you pitch to investors, need to place it on multiple backgrounds in a promo video, or print it at high resolution on a large banner at a trade fair.

🧾 Boloboc’s Conclusion

If you’ve read this far, you probably already know: professional marketing isn’t for everyone. It’s for entrepreneurs who want to grow strategically. And if you’re still asking yourself, “Is marketing worth the investment?”—here’s our take:

Just like you calculate for pressure, structure, or load capacity in engineering, marketing must be thought of not as an art, but as a science.